Inside Info – Graham & Emily Swift, Through the Looking Glass
22 Oct 2025
Situated at the heart of Masham marketplace, Through the Looking Glass is a small wool and craft shop run by Graham & Emily Swift.
The shop offers a friendly, relaxed atmosphere for crafters to purchase supplies or meet up with fellow craft enthusiasts.
Here’s some Peculierly Interesting inside info from the team themselves:
Peculierly Interesting…
…inside info from Graham & Emily
How did you come to run the business?
After spending time in the market, I realised I enjoyed the community so looked for a permanent space.
Top Sellers:
West Yorkshire Spinners Yarn.
What makes your business special?
It’s what I love – I have enjoyed many different crafts over the years and started taking orders during Covid and the business was born!
Most Peculier Product:
Moveable googly safety eyes.
Did you know:
Lewis Carroll’s father – Charles Dodgson – has a connection to St Mary’s Church.
What is unique about Masham:
It’s a friendly place with approachable artisan makers and sellers in the market place.
Insider tip:
Take a walk by the river and appreciate the nature.
Peculierly Masham Shop Local
Did you know that every £10 spent in a local independent business is worth £25 to the local economy in terms of jobs supported and money paid to local suppliers, but it’s worth just £14 when spent in national supermarkets?
Support local businesses in Masham and you’ll meet some great people, find interesting souvenirs, and discover so much more about our area. You’ll also be supporting and maintaining the local economy, independent shops and businesses that locals rely on, which so many visitors come to enjoy.
Supermarket home delivery is convenient, but shop locally and you will find added value – a friendly smile and a chat, the inside track on where to go and, of course, some great local characters.
So please do your bit and support our local shops, cafés, restaurants and pubs whenever you can. Enjoy Peculierly Masham life to the full.
PECULIER™ and OLD PECULIER™ are trademarks owned by T.&R. Theakston Limited and used with their permission and under licence.
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