Jane Sutcliffe Jones is the proprietor of Joneva of Masham, which has had a place in the hearts, and mouths, of locals and visitors for decades!
Joneva is located on Masham Market Place and it’s jam-packed with delicious and unusual sweets, luxury chocolates, award-winning ice cream and a range of gifts.
Joneva is a peculierly™ Masham business and is one of the great spots to treat yourself while exploring Masham – see ideas for walks and tours of Masham below.
Meantime you’ll find find some Peculierly Interesting inside info on Masham from Jane in the following section…
Peculierly Interesting...
How did you come to run the business?
Masham is home, and I have always enjoyed exploring the wide range of sweets – from nostalgic favourites to new and quirky treasures at Joneva. I love the community here, so it was a no brainer when the shop came up for sale.
Most peculier product:
Sticky Toffee Cheddar – you’ve just got to try it! For the sweet-toothed – Cola Alpaca’s or mini hot jelly peppers are definitely different.
Top sellers:
Pontefract Cakes
What makes your business special?
The whole shop is full of unexpected products that you just have to try or take home to treat a loved one. Peculier fact: The name Joneva is from Jon & Eva the shop’s original founders back in 1992.
Favourite place:
A cheeky nip in the White Bear.
Insider tip:
The Sheep Fair and everything that goes with it.
More Peculierly Masham NewsPeculierly Masham Shop Local
Did you know that every £10 spent in a local independent business is worth £25 to the local economy in terms of jobs supported and money paid to local suppliers, but it’s worth just £14 when spent in national supermarkets?
Support local businesses in Masham and you’ll meet some great people, find interesting souvenirs, and discover so much more about our area. You’ll also be supporting and maintinaing the local economy, independent shops and businesses that locals rely on, which so many visitors come to enjoy. 
Supermarket home delivery is convenient, but shop locally and you will find added value – a friendly smile and a chat, the inside track on where to go and, of course, some great local characters.
So please do your bit and support our local shops, cafés, restaurants and pubs whenever you can. Enjoy Peculierly Masham life to the full.
PECULIER™ and OLD PECULIER™ are trademarks owned by T.&R. Theakston Limited and used with their permission and under licence.
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