Our Yorkshire Shop, Peacock & Verity, Masham
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Masham to Feature in Upcoming Channel 4 Documentary

4 Jun 2025

Masham is set to make a national TV appearance this weekend in Our Yorkshire Shop, a brand-new Channel 4 documentary series beginning Sunday 8th June at 8pm.

The series follows the ambitious restoration of Peacock & Verity, a 300-year-old building in the heart of Masham. Once a thriving grocer, baker and tearoom, the site is being lovingly brought back to life by a group of dedicated local volunteers.

Their mission: to restore its Victorian charm while creating a modern space that includes a working 1850s grocery, a 1910s tearoom, community-led housing units, a post office and even a heritage craft centre.

Filmed over recent months, the programme showcases Masham’s rich history, vibrant community spirit and some familiar local faces – including Ian, Elsie and Rolo – who have played key roles in the project. The documentary also features local producers and artisans like Laceys Cheese and The Yorkshire Soap Company, celebrating Yorkshire small businesses at their best.

To mark the launch, a special live screening of the first episode will take place this Sunday at Masham Town Hall, with doors opening at 7.20pm. Guests can enjoy a long sword dancing demonstration, drinks at the bar and a chance to meet local stars of the show, before settling in to watch the premiere at 8pm.

With daring renovations, historical discoveries and plenty of Yorkshire wit, Our Yorkshire Shop promises to be a must-watch for locals and visitors alike.

To find out more about Peacock and Verity, visit their website: https://www.peacockandverity.org.uk/

Our Yorkshire Shop Documentary Team at Peacock & Verity, Masham

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